Do You Want To Get Kickstarter Backers?
Did you know that there is a lot of disposable income? Under half of Americans have around $21,000 annually at their discretion. This makes them spend more than they need due to the high income bracket. There is an amount that is saved but not in fun things like movies or furniture.
If someone wants to fund their kickstarter campaign that money is not seen. The fact that people may not be funding your campaign may be a concern despite the fact you may not have the right over it.
You might be thinking the idea is not as good, what the problem could be or if your incentives are not realistic.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Not all the seasoned marketers practice the 80/20 rule which also known as the Pareto rule despite the fact that they all fully understand it. The question above if it cannot be opened and if you are using broad strokes for marketing there is no wonder you don’t have backers. It is time to give your kickstarter promotion as a business. You are advised in any business to do a market research before starting any business.
Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
You should have a landing page where a brief description should be given about your services or products. Then implore amongst the leads if in future they would back your campaign. You can then offer them the choice of receiving the information by email.
You need to have an marketing campaign and this can help in getting ideas through the pay per click campaign which can be done by having an ad linked to the landing page.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. The facebook group should be one where wannabe backers are supposed to show you how to make your services or product better. If backers feel that their take is important in a campaign they are able to sell your products or services more.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.